Social MediaPosted: January 22, 2009 | |
The human brain sometimes creates connections where none seem to exist. And maybe this ability of people to create connections between seemingly unrelated things which creates value. No, i am not saying i am doing that, but reading a rather thought-provoking post about Social media needing to grow up, actually got me thinking about some rather interesting thoughts which have been doing the rounds.
To begin with, this is an interesting post. I would think this is more to do with the shape of things going much into the future, but maybe this is a possibility. I have written a bit about this earlier. The basic concern i see is that there are plenty of interests in the current organizational structures, and web 2.0 technologies, in large part, seem to have the tendency of tugging at these, and it is this which could be the central point of resistance to evolution of organizations into the e 2.0 environment.
But thats moving away from the thought i was writing about. There is, these days, an advertisement running on tv, for !dea Cellular … about the proposal to making shopping malls in the fields, and the possibility of having an opinion poll, reaching out to the people, to get their opinion on a particular proposal. What seemingly is only an advertisement, can become the vehicle for possible change … change, which could possibly change the way a lot of things work. Click here and you could post your opinion, as well as see the ad …
The point i am trying to make here is that one doesnt need a highly complex complex technology platform to move towards a more participative way of doing things … whether it be in the political space, as the advertisement shows, or it be in the organizational environment. Relatively simple platforms can be used to reach out, and to develop participative value-creation in the organization, too. The iportant point is the recognition of the need to tap into the resources which are distributed, and not always recognizable. For, one doesnt know what ideas could emerge from where. As i have written before, this is something which Cisco seems to be doing.