Social Enterprise Apps


Over the last few days, i am seeing some posts coming on the topic of social components in business apps. This is an encouraging trend, i feel, give that these are two aspects of the organization which need to be aligned with each other, but this is something which is usually not appreciated. Agree, number of enterprise apps players have built social capabilities into the apps (something i have written about before), but there are other questions which then become important for organizations to look at. This is something which is important to effectively utilize the social capabilities which are being built into enterprise apps. This is a development in the right direction, something I have written about before.

To begin with, the fact that enterprise apps and social media are not mutually exclusive is something which must be understood well by organizations.  The usual thought process is that business and people aspects of organizations are separate from each other. I suppose thats where the concept of hard skills and soft skills comes from? Even if that be so, the point is, that organizations tend to miss out on an important aspect … that people and business processes are two facets of the organization which go along with each other. This is going a bit beyond the usual “people are the most valuable assets” philosophy, and understanding that end of the day (beginning as well), it is the people who make business processes work, and this interaction of people and business processes is an important point of knowledge creation.

This is where an important benefit of blending social tools into the enterprise apps will come from. The idea is, as people interact with business processes, they need to bring to bear upon processes knowledge which may or may not be available with them. This is why this is the point where the apps need to facilitate the connections between people who can complement each other in terms of knowledge requirement and availability. This usually is something which is done today by SOP’s, or other manuals which more often than not are not quite easy to understand, quite apart from not being able to capture the nuances or jugaad (workaround, though that doesnt quite get to the spirit of jugaad) of these processes which people interacting with these processes on a regular basis understand.

This is one of the important reasons why social components are an important aspect to enterprise apps. More about how i feel this could be done later.

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One Comment on “Social Enterprise Apps”

  1. […] had written earlier about social enterprise apps, where i had takled about how the interactions of people with business processes are a very […]


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